Organizational Communication (COM 3330)

Term: 2024-2025 Academic Year - Spring Semester

Faculty

Naziha HOUKIShow MyInfo popup for Naziha HOUKI

11006@aui.ma

Office: Building 6 Room 105   
Office Hours: Mondays and Wednesdays from 2PM to 6PM

Online Office: click here to access my online office on Microsoft Teams or scan the below QR Code:

Latest Degree:
Northwestern University, Medill School - Evanston, Illinois, USA  
Master of Science in Integrated Marketing Communications

Latest Work Experience:
* Al  Akhawayn University in Ifrane (Director of  Development and Communication)
* Label Vie - Rabat, Morocco (Senior Category Manager)

Specialties in: Integrated Marketing Communications, Public Speaking, Organizational Communication, Public Relations, Brand Management, Marketing Analytics, Data-mining, Strategic Planning, Category Management, Shopper Marketing, Merchandising, Market Research, and Consumer/Shopper Insight.

For more information on my career path, visit my linkedin profile.

Schedule

Tue-Thu, 7:00 PM - 8:20 PM (1/20/2025 - 5/23/2025) Location: MAIN 08 101

Description

Students explore the range of communication required in successful
organizations including the writing of feasibility studies, policy and
position papers, project plan proposals and annual reports. The course
examines the role of communication in organizations as well as the major
theories of organizational communication, identifying and defining
primary concepts, applying them to discussions of real-world situations.
The role of technology, corporate culture, leadership, teamwork, ethics,
and diversity in communication is examined. Effective communication in
global organizations and critiques of organization communication systems
and structures are also presented.