Course Information - Main View | Course Information | COM 3301 01 - Public Relations Communication

COM 3301 01 - Public Relations Communication

Public Relations (COM 3301)

Term: 2019-2020 Academic Year - Spring Semester

Faculty

Naziha HOUKI

11006@aui.ma

Office: Building 6 Room 105
Office Hours: Mondays and Wednesdays from 2PM to 6PM

Online Office: click here to access my online office on Microsoft Teams or scan the below QR Code:

Latest Degree:
Northwestern University, Medill School - Evanston, Illinois, USA
Master of Science in Integrated Marketing Communications

Latest Work Experience:
* Al Akhawayn University in Ifrane (Director of Development and Communication)
* Label Vie - Rabat, Morocco (Senior Category Manager)

Specialties in: Integrated Marketing Communications, Public Speaking, Organizational Communication, Public Relations, Brand Management, Marketing Analytics, Data-mining, Strategic Planning, Category Management, Shopper Marketing, Merchandising, Market Research, and Consumer/Shopper Insight.

For more information on my career path, visit my linkedin profile.

Schedule

Mon-Wed-Fri, 2:40 PM - 3:30 PM (1/20/2020 - 5/18/2020) Location: MAIN 04 001

Description

Pre-requisite: COM 1302, pre or co-requisite COM 2326
The course will cover the principles, history, theory and practice of public relations in business, organizations and agencies. The course will use case-method and campaign-planning approaches to analyze public relations programs. The course will also examine the responsibility of the public relations practitioner to management and to relevant publics, ethics of public relations practice, and the future of the field and career opportunities.