Description
Pre-requisite: COM 1302, pre or co-requisite COM 2326
The course will cover the principles, history, theory and practice of public relations in business, organizations and agencies. The course will use case-method and campaign-planning approaches to analyze public relations programs. The course will also examine the responsibility of the public relations practitioner to management and to relevant publics, ethics of public relations practice, and the future of the field and career opportunities.