Senior Capstone (SSC 4302)

Term: 2022-2023 Academic Year - Fall Semester

Faculty

Naziha HOUKIShow MyInfo popup for Naziha HOUKI

11006@aui.ma

Office: Building 6 Room 105   
Office Hours: Mondays and Wednesdays from 2PM to 6PM

Online Office: click here to access my online office on Microsoft Teams or scan the below QR Code:

Latest Degree:
Northwestern University, Medill School - Evanston, Illinois, USA  
Master of Science in Integrated Marketing Communications

Latest Work Experience:
* Al  Akhawayn University in Ifrane (Director of  Development and Communication)
* Label Vie - Rabat, Morocco (Senior Category Manager)

Specialties in: Integrated Marketing Communications, Public Speaking, Organizational Communication, Public Relations, Brand Management, Marketing Analytics, Data-mining, Strategic Planning, Category Management, Shopper Marketing, Merchandising, Market Research, and Consumer/Shopper Insight.

For more information on my career path, visit my linkedin profile.

Description

The Senior Capstone consists of a major, individual, independent research oriented exercise or project each student undertakes during his/her final
semester. The aim of the Senior Capstone is to give students the opportunity to use the research tools and analytical skills they have acquired in their
undergraduate courses, and to work creatively with the theories and concepts relevant to their field of study. The emphasis in the Senior Capstone is on student initiative. It is up to each student to come up with a research project. Students are encouraged to choose projects of particular interest to themselves. Students enrolled in the Senior Capstone meet in seminar fashion in order to discuss methodology, data collection and analysis, sources, and other issues relevant to their projects, and to exchange ideas with invited speakers.