Schedule
Mon-Wed, 4:30 PM - 5:50 PM (1/19/2011 - 1/21/2011) Location: MAIN 04 104
Mon-Wed, 4:30 PM - 5:50 PM (1/19/2011 - 2/1/2011) Location: MAIN 07 107
Mon-Wed, 4:30 PM - 5:50 PM (1/19/2011 - 5/21/2011) Location: MAIN 10 105
Description
Pre-requisite: MKT 5305
This course focuses on the distinctively different aspects concerned with marketing in services industries. It examines problems facing professional, not-for-profit, social and financial services marketers. At a minimum, the following subjects will be discussed: intangibility of the service, best practices among leading service providers, service function in manufacturing firms, interfacing with other functional areas of the business, and selection, development and management of service dominated products.