Description
Pre-requisite: MKT 5305 or special permission
This course provides an in-depth study of the global variations in market and trade patterns. This is a project course, in which students are required to develop a marketing plan for a product or service to be marketed in at least two distinctively different countries. At a minimum, the following subjects will be discussed: international product development and adaptation, sales force management, and pricing, promotion, and distribution issues across cultures and national boundaries.