Applied Marketing Models (MKT 5304)

Term: 2025-2026 Academic Year - Spring Semester

Faculty

Yassine EL BOUCHIKHIShow MyInfo popup for Yassine EL BOUCHIKHI

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Schedule

Tue-Thu, 1:00 PM - 2:20 PM (1/19/2026 - 5/22/2026) Location: MAIN

Description

This course aims to propose innovative advanced analytical marketing and decision-making tools to face complex managerial situation and decisions.
Students will be able to master Computer Assisted Decision Systems that allow them to solve marketing Management problems and formulate sound recommendations with regards to common corporate marketing situations. The course also incorporate hands-on case studies and in-class excercices.