Marketing Management (MKT 4305)

Term: 2018-2019 Academic Year - Spring Semester

Faculty

	Dr. Joseph Eric Eric MasseyShow MyInfo popup for Dr. Joseph Eric Eric Massey
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	Office hours: Monday 11:30 AM to 1:30 PM Wednesday 11:30 AM to 1:30 PM Thursday 12:30 PM to 3:30 PM Friday 11:30 AM to 1:30 PM

Schedule

Mon-Wed-Fri, 1:40 PM - 2:30 PM (1/14/2019 - 5/14/2019) Location: MAIN 11 105

Description

Pre-requisites: MGT 3301 and one of the following: MKT 3302 or MKT 3303
It covers the planning and execution of marketing activities from the managerial viewpoint. Emphasis on determining the basic product or service market analysis, price policies, product promotion, sales force management, sales analysis, and physical distribution with logistics systems.