Marketing Management (MKT 4305)

Term: 2016-2017 Academic Year - Spring Semester

Faculty

Abdelhamid BENNANI BOUCHIBAShow MyInfo popup for Abdelhamid BENNANI BOUCHIBA

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Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/16/2017 - 5/15/2017) Location: MAIN 04 105

Description

Pre-requisites: MGT 3301 and one of the following: MKT 3302 or MKT 3303
It covers the planning and execution of marketing activities from the managerial viewpoint. Emphasis on determining the basic product or service market analysis, price policies, product promotion, sales force management, sales analysis, and physical distribution with logistics systems.