Schedule
Mon-Wed, 1:40 PM - 2:30 PM (9/1/2011 - 12/21/2011) Location: MAIN 11 003
Mon-Wed-Fri, 1:40 PM - 2:30 PM (9/1/2011 - 10/11/2011) Location: MAIN 11 003
Fri, 8:00 AM - 8:50 AM (9/1/2011 - 12/21/2011) Location: MAIN 11 003
Description
Pre-requisites: MGT 3301 and one of the following: MKT 3302 or MKT 3303
It covers the planning and execution of marketing activities from the managerial viewpoint. Emphasis on determining the basic product or service market analysis, price policies, product promotion, sales force management, sales analysis, and physical distribution with logistics systems.