Schedule
Fri, 9:00 AM - 12:00 PM (11/3/2023 - 11/24/2023) Location: MAIN OFFF NONE
Fri, 1:00 PM - 4:00 PM (11/3/2023 - 11/24/2023) Location: MAIN OFFF NONE
Tue, 4:00 PM - 8:00 PM (11/7/2023 - 11/28/2023) Location: MAIN OFFF NONE
Description
Pre-requisites: MKT 3301 and one of the following: GBU 3401, SSC 2401, MTH 3301
It provides tools for marketing decision-making, considers the definition of research problems, selection of projects, analysis of data, and data analysis techniques,and includes problem formulation, research design, alternative methods of data collection including data collection instruments, statistical sampling and field operation.