Marketing Research (MKT 4304)

Term: 2016-2017 Academic Year - Spring Semester

Faculty

Abdelhamid BENNANI BOUCHIBAShow MyInfo popup for Abdelhamid BENNANI BOUCHIBA

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Schedule

Mon-Wed-Fri, 1:40 PM - 2:30 PM (1/16/2017 - 5/15/2017) Location: MAIN 04 105

Description

Pre-requisites: MKT 3301 and one of the following: GBU 3401, SSC 2401, MTH 3301
It provides tools for marketing decision-making, considers the definition of research problems, selection of projects, analysis of data, and data analysis techniques,and includes problem formulation, research design, alternative methods of data collection including data collection instruments, statistical sampling and field operation.