Description
In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related); and today’s businesses should benchmark against competitors to ensure that they are more effective. This class tries to introduce students to digital marketing and how it is used by companies to achieve goals and ensure a better performance.