Consumer Behavior (MKT 3303)

Term: 2025-2026 Academic Year - Spring Semester

Faculty

Kawtar ABOUHAZIMShow MyInfo popup for Kawtar ABOUHAZIM

Email address is hidden, click here to email

Schedule

Tue-Thu, 2:30 PM - 3:50 PM (1/19/2026 - 5/22/2026) Location: MAIN

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making