Consumer Behavior (MKT 3303)

Term: 2024-2025 Academic Year - Spring Semester

Faculty

Mahmoud AWANShow MyInfo popup for Mahmoud AWAN

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Schedule

Tue-Thu, 4:00 PM - 5:20 PM (1/20/2025 - 5/23/2025) Location: MAIN OFFF ONLIN

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making