Consumer Behavior (MKT 3303)

Term: 2024-2025 Academic Year - Fall Semester

Faculty

Kawtar ABOUHAZIMShow MyInfo popup for Kawtar ABOUHAZIM

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Schedule

Mon-Wed-Fri, 11:30 AM - 12:20 PM (9/2/2024 - 12/27/2024) Location: MAIN 08B 108

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making