Consumer Behavior (MKT 3303)

Term: 2023-2024 Academic Year - Spring Semester

Faculty

Kawtar ABOUHAZIMShow MyInfo popup for Kawtar ABOUHAZIM

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Schedule

Tue-Thu, 10:00 AM - 11:20 AM (1/15/2024 - 5/21/2024) Location: MAIN 08 114

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making