Schedule
Fri, 9:00 AM - 12:00 PM (10/6/2023 - 10/27/2023) Location: MAIN OFFF NONE
Fri, 1:00 PM - 4:00 PM (10/6/2023 - 10/27/2023) Location: MAIN OFFF NONE
Tue, 4:00 PM - 8:00 PM (10/10/2023 - 10/31/2023) Location: MAIN OFFF NONE
Description
Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making