Consumer Behavior (MKT 3303)

Term: 2023-2024 Academic Year - Fall Semester

Faculty

Olayemi ABDULLATEEF ALIYUShow MyInfo popup for Olayemi ABDULLATEEF ALIYU

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Schedule

Tue-Thu, 1:00 PM - 2:20 PM (9/4/2023 - 12/27/2023) Location: MAIN 08B 108

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making