Consumer Behavior (MKT 3303)

Term: 2021-2022 Academic Year - Fall Semester

Faculty

Dr. Mounsif BOUHAFRA BOUHAFRAShow MyInfo popup for Dr. Mounsif BOUHAFRA BOUHAFRA

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Schedule

Mon-Wed-Fri, 5:00 PM - 5:50 PM (9/13/2021 - 12/28/2021) Location: MAIN 08B 004

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making