Consumer Behavior (MKT 3303)

Term: 2020-2021 Academic Year - Spring Semester

Faculty

Ahmed SOHELShow MyInfo popup for Ahmed SOHEL

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Schedule

Mon-Wed-Fri, 1:40 PM - 2:30 PM (2/1/2021 - 5/29/2021) Location: MAIN

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making