Consumer Behavior (MKT 3303)

Term: 2019-2020 Academic Year - Fall Semester

Faculty

Abdelhamid BENNANI BOUCHIBAShow MyInfo popup for Abdelhamid BENNANI BOUCHIBA

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Schedule

Tue-Thu, 5:00 PM - 6:20 PM (9/2/2019 - 12/23/2019) Location: MAIN 04 104

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making