Consumer Behavior (MKT 3303)

Term: 2018-2019 Academic Year - Summer Session

Faculty

Dr. Joseph Eric Eric MasseyShow MyInfo popup for Dr. Joseph Eric Eric Massey

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Schedule

Mon-Tue-Wed-Thu-Fri, 11:00 AM - 12:20 PM (5/30/2019 - 7/19/2019) Location: MAIN 08B 003

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making