Consumer Behavior (MKT 3303)

Term: 2017-2018 Academic Year - Spring Semester

Faculty

Abdelhamid BENNANI BOUCHIBAShow MyInfo popup for Abdelhamid BENNANI BOUCHIBA

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Schedule

Mon-Wed, 12:00 PM - 1:20 PM (1/16/2018 - 5/16/2018) Location: MAIN 04 105

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making