Consumer Behavior (MKT 3303)

Term: 2016-2017 Academic Year - Summer Session

Faculty

Asmaa HILALIShow MyInfo popup for Asmaa HILALI

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Schedule

Mon-Tue-Wed-Thu-Fri, 12:30 PM - 1:50 PM (5/31/2017 - 7/18/2017) Location: MAIN 04 105

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making