Consumer Behavior (MKT 3303)

Term: 2015-2016 Academic Year - Spring Semester

Faculty

Dr. Talha Dolgan HARCARShow MyInfo popup for Dr. Talha Dolgan HARCAR

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Schedule

Tue-Thu, 8:00 AM - 9:20 AM (1/19/2016 - 5/16/2016) Location: MAIN 04 105

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making