Consumer Behavior (MKT 3303)

Term: 2014-2015 Academic Year - Spring Semester

Faculty

Abdelhamid BENNANI BOUCHIBAShow MyInfo popup for Abdelhamid BENNANI BOUCHIBA

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Schedule

Mon-Wed-Fri, 9:00 AM - 9:50 AM (1/19/2015 - 5/18/2015) Location: MAIN 11 003

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making