Consumer Behavior (MKT 3303)
Term: 2013-2014 Spring Semester
Schedule
Tue-Thu, 8:00 AM - 9:20 AM (1/20/2014 - 5/16/2014) Location: MAIN 04 105
Description
Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making