Consumer Behavior (MKT 3303)
Term: 2012-2013 Spring Semester
Schedule
Tue-Thu, 9:30 AM - 10:50 AM (1/21/2013 - 5/22/2013) Location: MAIN 11 003
Description
Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making