Consumer Behavior (MKT 3303)
Term: 2011-2012 Fall Semester
Schedule
Tue-Thu, 9:30 AM - 10:50 AM (9/1/2011 - 12/21/2011) Location: MAIN 11 105
Description
Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making