Consumer Behavior (MKT 3303)

Term: 2010-2011 Spring Semester

Faculty

Amine BENNISShow MyInfo popup for Amine BENNIS

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Schedule

Thu, 3:30 PM - 4:50 PM (1/19/2011 - 5/21/2011) Location: MAIN 04 104

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making