Consumer Behavior (MKT 3303)
Term: 2010-2011 Spring Semester
Schedule
Tue-Thu, 8:00 AM - 9:20 AM (1/19/2011 - 5/21/2011) Location: MAIN 11 008
Description
Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making