Consumer Behavior (MKT 3303)

Term: 2009-2010 Spring Semester

Faculty

Amine BENNISShow MyInfo popup for Amine BENNIS

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Schedule

Tue-Thu, 5:00 PM - 6:20 PM (11/2/2009 - 11/17/2009) Location: MAIN 11 8
Wed, 4:30 PM - 5:50 PM (1/25/2010 - 5/19/2010) Location: MAIN 11 105
Thu, 12:30 PM - 1:50 PM (1/25/2010 - 5/19/2010) Location: MAIN 11 105

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making