Consumer Behavior (MKT 3303)

Term: 2009-2010 Spring Semester

Faculty

Kim-Choy CHUNGShow MyInfo popup for Kim-Choy CHUNG

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Schedule

Tue-Thu, 8:00 AM - 9:20 AM (11/2/2009 - 11/20/2009) Location: MAIN 04 105
Tue-Thu, 8:00 AM - 9:20 AM (1/25/2010 - 5/19/2010) Location: MAIN 04 105

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making