Consumer Behavior (MKT 3303)

Term: 2009-2010 Fall Semester

Faculty

Kim-Choy CHUNGShow MyInfo popup for Kim-Choy CHUNG

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Schedule

Mon-Wed-Fri, 1:40 PM - 2:30 PM (8/31/2009 - 12/11/2009) Location: MAIN 07 002

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making