Consumer Behavior (MKT 3303)

Term: 2008-2009 Summer Session

Faculty

Dr. Talha Dolgan HARCARShow MyInfo popup for Dr. Talha Dolgan HARCAR

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Schedule

Mon-Tue-Wed-Thu-Fri, 1:40 PM - 3:00 PM (2/4/2009 - 4/17/2009) Location: MAIN 11 105
Mon-Tue-Wed-Thu-Fri, 1:40 PM - 3:00 PM (6/3/2009 - 7/14/2009) Location: MAIN 11 105

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making