Consumer Behavior (MKT 3303)

Term: 2008-2009 Fall Semester

Faculty

Tariq ABDUL NAVEEDShow MyInfo popup for Tariq ABDUL NAVEED

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Schedule

Tue-Thu, 12:30 PM - 1:50 PM (9/1/2008 - 12/15/2008) Location: MAIN 11 8

Description

Pre-requisite: MKT 3301
It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding ofconsumer behavior and application of these behavior concepts to marketing decision-making