Principles Of Marketing (MKT 3301)
Term: 2025-2026 Academic Year - Spring Semester
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed-Fri, 3:00 PM - 3:50 PM (1/19/2026 - 5/22/2026) Location: MAIN
Description
Pre-requisites: ACC 2302 & ECO 2302; or ACC 2301 & EGR 2302 (SSE); or ACC 2301 & ECO 2302 (SHSS)
This is a survey of the marketing process from a manager's perspective. It includes an analysis of marketing activities designed to provide products and services to customers. Topics include the marketing environment, consumer buying habits and motives, regulations and advertising strategy.