Principles Of Marketing (MKT 3301)

Term: 2025-2026 Academic Year - Fall Semester

Faculty

Abdelhamid BENNANI BOUCHIBAShow MyInfo popup for Abdelhamid BENNANI BOUCHIBA

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Schedule

Mon-Wed-Fri, 9:30 AM - 10:20 AM (9/8/2025 - 12/27/2025) Location: MAIN NAB 007

Description

Pre-requisites: ACC 2302 & ECO 2302; or ACC 2301 & EGR 2302 (SSE); or ACC 2301 & ECO 2302 (SHSS)
This is a survey of the marketing process from a manager's perspective. It includes an analysis of marketing activities designed to provide products and services to customers. Topics include the marketing environment, consumer buying habits and motives, regulations and advertising strategy.