Principles Of Marketing (MKT 3301)

Term: 2017-2018 Academic Year - Summer Session

Faculty

Abdelhamid BENNANI BOUCHIBAShow MyInfo popup for Abdelhamid BENNANI BOUCHIBA

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Schedule

Mon-Tue-Wed-Thu-Fri, 3:00 PM - 4:50 PM (5/30/2018 - 7/18/2018) Location: MAIN 04 105

Description

Pre-requisites: ACC 2302 & ECO 2302; or ACC 2301 & EGR 2302 (SSE); or ACC 2301 & ECO 2302 (SHSS)
This is a survey of the marketing process from a manager's perspective. It includes an analysis of marketing activities designed to provide products and services to customers. Topics include the marketing environment, consumer buying habits and motives, regulations and advertising strategy.