Principles Of Marketing (MKT 3301)

Term: 2017-2018 Academic Year - Spring Semester

Faculty

Dr. Mounsif BOUHAFRA BOUHAFRAShow MyInfo popup for Dr. Mounsif BOUHAFRA BOUHAFRA

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Schedule

Tue-Thu, 2:00 PM - 3:20 PM (1/16/2018 - 5/16/2018) Location: MAIN 04 004

Description

Pre-requisites: ACC 2302 & ECO 2302; or ACC 2301 & EGR 2302 (SSE); or ACC 2301 & ECO 2302 (SHSS)
This is a survey of the marketing process from a manager's perspective. It includes an analysis of marketing activities designed to provide products and services to customers. Topics include the marketing environment, consumer buying habits and motives, regulations and advertising strategy.