Principles Of Marketing (MKT 3301)

Term: 2011-2012 Summer Session

Faculty

Mrs. Bouchra HADERShow MyInfo popup for Mrs. Bouchra HADER

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Schedule

Mon-Tue-Wed-Thu-Fri, 9:30 AM - 10:50 AM (6/4/2012 - 7/20/2012) Location: MAIN 11 105

Description

Pre-requisites: ACC 2302 & ECO 2302; or ACC 2301 & EGR 2302 (SSE); or ACC 2301 & ECO 2302 (SHSS)
This is a survey of the marketing process from a manager's perspective. It includes an analysis of marketing activities designed to provide products and services to customers. Topics include the marketing environment, consumer buying habits and motives, regulations and advertising strategy.