Principles Of Marketing (MKT 3301)

Term: 2008-2009 Spring Semester

Faculty

Nicolas HAMELINShow MyInfo popup for Nicolas HAMELIN

Email address is hidden, click here to email

Schedule

Mon-Wed-Fri, 2:40 PM - 3:30 PM (1/21/2009 - 1/29/2009) Location: MAIN 04 104
Mon-Wed-Fri, 2:40 PM - 3:30 PM (1/21/2009 - 1/30/2009) Location: MAIN 11 003
Mon-Wed-Fri, 2:40 PM - 3:30 PM (1/21/2009 - 5/12/2009) Location: MAIN 11 105

Description

Pre-requisites: ACC 2302 & ECO 2302; or ACC 2301 & EGR 2302 (SSE); or ACC 2301 & ECO 2302 (SHSS)
This is a survey of the marketing process from a manager's perspective. It includes an analysis of marketing activities designed to provide products and services to customers. Topics include the marketing environment, consumer buying habits and motives, regulations and advertising strategy.