Schedule
Thu, 5:00 PM - 6:20 PM (9/13/2021 - 10/31/2021) Location: MAIN 08B 108
Thu, 6:40 PM - 8:00 PM (9/13/2021 - 10/31/2021) Location: MAIN 08B 108
Description
(Full-time graduate programs
foundation) 1.5 SCH
This introductory course gives an outline of common marketing concepts and models
with the purpose of developing responsive marketing strategies that meet customers’
needs. The course also focuses on the use of marketing in organizations and society.
Topics include marketing environment, consumer behavior, marketing research,
segmentation, and international/global marketing, with relevance to cultural diversity
and ethics.