Marketing Communications (COM 3311)

Term: 2018-2019 Academic Year - Spring Semester

Faculty

Naziha HOUKIShow MyInfo popup for Naziha HOUKI

11006@aui.ma

Office: Building 6 Room 105   
Office Hours: Mondays and Wednesdays from 2PM to 6PM

Online Office: click here to access my online office on Microsoft Teams or scan the below QR Code:

Latest Degree:
Northwestern University, Medill School - Evanston, Illinois, USA  
Master of Science in Integrated Marketing Communications

Latest Work Experience:
* Al  Akhawayn University in Ifrane (Director of  Development and Communication)
* Label Vie - Rabat, Morocco (Senior Category Manager)

Specialties in: Integrated Marketing Communications, Public Speaking, Organizational Communication, Public Relations, Brand Management, Marketing Analytics, Data-mining, Strategic Planning, Category Management, Shopper Marketing, Merchandising, Market Research, and Consumer/Shopper Insight.

For more information on my career path, visit my linkedin profile.

Schedule

Tue-Thu, 6:30 PM - 7:50 PM (1/14/2019 - 5/14/2019) Location: MAIN 08 111

Description

This course introduces students to the strategic process of marketing communication, from understanding the target audience to evaluating a marketing communication campaign or strategy. Students are exposed to principles of marketing, strategic planning, message creation, communication mix tools and marketing communication measurement. Students will learn to create and evaluate a creative brief for advertisements, sales promotions, and direct and interactive communication tools. Special emphasis is put on the design of a strategic marketing communication plan. Students are required to participate in a variety of communication activities and to perform a number of research tasks and practical assignments