Promotional Communication (COM 3310)

Term: 2016-2017 Academic Year - Spring Semester

Faculty

Naziha HOUKIShow MyInfo popup for Naziha HOUKI

11006@aui.ma

Office: Building 6 Room 105   
Office Hours: Mondays and Wednesdays from 2PM to 6PM

Online Office: click here to access my online office on Microsoft Teams or scan the below QR Code:

Latest Degree:
Northwestern University, Medill School - Evanston, Illinois, USA  
Master of Science in Integrated Marketing Communications

Latest Work Experience:
* Al  Akhawayn University in Ifrane (Director of  Development and Communication)
* Label Vie - Rabat, Morocco (Senior Category Manager)

Specialties in: Integrated Marketing Communications, Public Speaking, Organizational Communication, Public Relations, Brand Management, Marketing Analytics, Data-mining, Strategic Planning, Category Management, Shopper Marketing, Merchandising, Market Research, and Consumer/Shopper Insight.

For more information on my career path, visit my linkedin profile.

Schedule

Tue-Thu, 12:30 PM - 1:50 PM (1/16/2017 - 5/15/2017) Location: MAIN 04 001

Description

Pre-requisite: COM 1302, pre or co-requisite COM 2326
This course introduces students to the practical aspects of material production for commercial and non-commercial uses in advertising, marketing communication, public relations, and social marketing. Students will be exposed to the principles of the advertising plan, the design and implementation of sales promotion strategies, direct-mail advertising, and out-door advertising. Special emphasis is put on the design of print and audio visual promotional messages. Students are required to participate in a variety of communication activities and to perform a number of research tasks and practical assignments.