Digital Media in the Age of AI (COM 2301)

Term: 2022-2023 Academic Year - Summer Session

Faculty

Naziha HOUKIShow MyInfo popup for Naziha HOUKI

11006@aui.ma

Office: Building 6 Room 105   
Office Hours: Mondays and Wednesdays from 2PM to 6PM

Online Office: click here to access my online office on Microsoft Teams or scan the below QR Code:

Latest Degree:
Northwestern University, Medill School - Evanston, Illinois, USA  
Master of Science in Integrated Marketing Communications

Latest Work Experience:
* Al  Akhawayn University in Ifrane (Director of  Development and Communication)
* Label Vie - Rabat, Morocco (Senior Category Manager)

Specialties in: Integrated Marketing Communications, Public Speaking, Organizational Communication, Public Relations, Brand Management, Marketing Analytics, Data-mining, Strategic Planning, Category Management, Shopper Marketing, Merchandising, Market Research, and Consumer/Shopper Insight.

For more information on my career path, visit my linkedin profile.

Schedule

Mon-Tue-Wed-Thu-Fri, 11:30 AM - 12:50 PM (6/5/2023 - 7/25/2023) Location: MAIN 04 102

Description

With the rapid evolution of media technologies, especially from the berinning of the twentieth first century, all sites of media production, distribution, analysis and consumption have been deeply impacted. Most importantly as these media technologies become more complex and at the same time more accessible, the lines between creators and audiences, producers and consumers, etc. Become blurrier than ever. Artificial intelligence is also becoming a part and parcel of media production, distribution, analysis and consumption. This course aims to investigate various ways that technologies (long before AI) have historically impacted how we, humans, think, behave or even engage with art and media texts. Students are encouraged to explore the ways in which digital media functions and investigate and analyze data privacy and protection in understanding the new media platforms. The course aims to assist students in analyzing different ethical considerations around AI and digital media. Students